# Ayush Shah — Marketing Specialist

> Ayush Shah is a marketing professional with 10+ years across advertising and marketing, now working at the strategy and team-leadership level as Marketing Specialist at Sai Prema Foundation (Fiji). He directed the KDM "Bharat Ka Charger" campaign, which entered the Golden Book of World Records and won the Zee Bharat Ki Udaan Award. Based in Suva, Fiji; from Mumbai, India.

This site is a single-page portfolio (React). The full plain-text profile is at /llms-full.txt. The resume PDF is at /Ayush_Shah_Resume.pdf.

## Identity
- Name: Ayush Shah
- Title: Marketing Specialist | Brand, Growth & Campaign Strategy
- Location: Suva, Fiji (also works with clients in India, USA, Australia)
- Email: shah17ayush@gmail.com
- Phone: +679 928 9426 (Fiji), +91 89761 01996 (India)
- LinkedIn: https://www.linkedin.com/in/ayush17shah/
- Languages of work: English, Hindi

## Current role
- Marketing Specialist, Sai Prema Foundation (Fiji), July 2026 – present (promoted from Digital Marketing Lead, April 2025 – July 2026). Leads marketing strategy for public awareness, donor engagement and patient outreach across Fiji and the Pacific; manages an in-house designer and content writer plus print and news-media vendors; owns the monthly marketing budget; reports to the hospital's Chairman.

## Key achievements
- Directed KDM Telecom Solutions' "Bharat Ka Charger" campaign at Mahakumbh 2025, Prayagraj: 90 free charging stations, 2 million+ phones charged in 45 days. Golden Book of World Records (largest mobile charging initiative at an event) and the Zee Bharat Ki Udaan Award.
- Paid Meta campaigns for Sai Prema Foundation reached 196,000+ views and 10,000 engagements, bringing 5,000+ people to a free eye screening in two days and 20,000+ over seven days at a media cost of about AUD 100.
- Cut cost-per-click from $20 to $4 on a lead-generation campaign for Helping Hands Commercial Cleaning (USA).
- Built partnerships with Fiji's two leading newspapers (Fiji Times, Fiji Sun) and national rugby player Jerry Tuwai.

## Skills
Marketing strategy and team leadership; budget planning and ROI; lead and demand generation; market research; integrated digital and print campaigns; paid social (Meta Ads Manager); marketing automation and CRM (HubSpot, Mailchimp, custom CRMs); SEO and SEM; website and CMS management; branding and visual identity; vendor and media relations; influencer partnerships; event planning; content calendars; videography and editing. Tools: Adobe Photoshop, Illustrator, Premiere Pro, Lightroom, CorelDRAW, Canva, CapCut, Google Analytics, Google Search Console.

## Experience (summary)
- Marketing Specialist / Digital Marketing Lead — Sai Prema Foundation, Fiji (2025–present)
- Marketing Consultant (freelance) — Helping Hands Commercial Cleaning, USA (Nov 2025 – Feb 2026)
- Social Media Executive — KDM Telecom Solutions, Mumbai (Dec 2023 – Jan 2025)
- Account Manager & Graphic Designer — The Hive Hostels (Apr 2022 – Sep 2023)
- Earlier: Wanderknots (travel expert & social media, 2017–19), freelance branding and video (Toothsi Aligners, Track Earth Parts, Custom Holidays, Awaken the Titan Within), Save Pocket Money (2015–17), Flarepath Advertising Agency (2015)

## Education
- Bachelor of Mass Media (Advertising), Mumbai University, 2018
- Certification in Digital Marketing, North Storm Academy, 2022

## Pages
- Home: https://www.walkthroughlife.in/ — about, what I do, career, static creatives, campaigns, videos & reels, contact
- Campaign case study — Bharat Ka Charger: https://www.walkthroughlife.in/#/campaign/bharat-ka-charger
- Resume (PDF): https://www.walkthroughlife.in/Ayush_Shah_Resume.pdf
- Full text profile: https://www.walkthroughlife.in/llms-full.txt